A company needs rebranding when the existing branding stops appealing to the target consumer. It happens because design trends, like fashion trends, undergo a constant change. If done right, re-branding can mean the re-birth of a brand. It brings excitement in all aspects, reflecting a brand’s new vision and making new promises.
This is what Baba Milk was using before they contacted me for rebranding. And here’s what I did. A simple, friendly dairy logo with a touch of creativity. The font used for baba milk is custom made, and the i is subtly replaced by a milk bottle.